COMMERCIALS

SASH ANDRANIKIAN

TRADITIONS

Here my goal was to tell the story of a family in one broad brushstroke of a seamless shot and even though we had to change the lens at some point we still managed to achieve the desired effect.

RHYTHM

This energetic spot for Martin's sunflower seeds I shot in Cape Town. The idea was -  if all the sounds that surround us catch a specific rhythm, they might provoke an avalanche of events.

BULL IN THE BOARDROOM

In this fun spot, my goal was not only to introduce the new product from Martin but also to convey that this particular snack is made in Spain. It was shot on stage in Kiev and the post was completed in Amsterdam.

INSTINCT ICE-BERRY

Combination of live action and cut-out animation

IN STYLE

In this spot, an agency was looking for a specific look that would emphasize that our heroine's imagination was inspired by InStyle magazine. Hence the B&W look. It was shot on location, in a mansion over a century old.

SAMSUNG GALAXY S

The hero of this spot is moving through the centuries in a search for perfection but finds it only in the present. A unique location made this production possible. There is a 19th-century mansion in the center of Moscow where each room is designed in a style that is emphatic of a particular era, so we didn't even have to build a set.

RUBICON CASINO

For this cinematic commercial for Rubicon Casino company I also developed the concept and wrote the script. The client wanted to emphasize origin of the name of their establishment and play it out within the historical context.

PASSION

This project was a result of the creative search for a sensual expression through the language of dance.

FREEDOM

I shot this exciting spot for an athletic apparel store "Sportmaster" in South Africa. The particular challenge was that none of the BMX professionals have done the jump from a helicopter before..!

PANASONIC SD800

The Demo was a central piece in this spot and a lot of effort went into its design and development. The client was also looking for a crisp, HD look in this project, to emphasize picture quality of their digital video camcorder and I think we successfully achieved it.

GOLDEN EAGLE

This spot for Parliament Vodka company from Kazakhstan I shot in South Africa, in 2004. What I was trying to achieve was a tremendously hard task at the time for a small group of CG artists in Moscow, but they've managed to produce some amazing images.

SAMSUNG STAR

The idea behind this spot was to advertise the mobile store chain - Evroset and a new product from Samsung at the same time and shoot it as a spoof of Bollywood movies. Our composer in India wrote this authentic soundtrack for us and we had a great time in pre-pro, researching all the intricacies of Bollywood-style choreography.

LG TURBOMAX

This one is one of my ancient spots, but nevertheless, I like it...

SOME OF THE BRANDS I'VE WORKED WITH

att
chase2
Panasonic
BankAmerica
LG